Mitutoyo South Asia UI/UX Design

Detailed website designed for Mitutoyo South Asia.

Mitutoyo is an engineering company for precision instruments. Mitutoyo South Asia Pvt. Ltd. (MSA) was established in 1996 and is headquartered in New Delhi. The direct entry by Mitutoyo Corporation, Japan established a regional headquarters in South Asia for enhanced customer support.

The company needed a makeover for its website for South Asia, keeping consistency in its brand present across the world. We looked at all the counterparts from various countries and picked up some of the best practices. The team at Mitutoyo South Asia was immensely helpful in giving us a lot of information about how their customers are and how various stakeholders interact with their brands online.