P|P Branding

P|P stands for Pariah by Pranami, a fashion brand creating appealing looks rooted in tradition.

The Brief:

The brief was to create a brand from the scratch which represents the ideals of local-global, sustainable design and couture.

From a novice brand ‘Pariah’ – as we love to call it, went to getting her first appearance at Lakme India Fashion Week within a year and since had been touring the world.