Darzi Bar – Brand Design
We are thrilled to showcase our journey in crafting a distinct brand identity and positioning for the one-of-a-kind establishment in the heart of Connaught Place, New Delhi – Darzi Bar.
Client’s Vision
When approached by our client, the vision was clear – to create an identity that would set Darzi Bar apart as the ultimate destination for tailor-made cocktails in town. The challenge was intriguing, and our team was eager to embark on this creative endeavour.
Understanding the Essence
Our journey began with a deep dive into the place and its architecture. Situated in a heritage building, Darzi Bar’s charm lies in its historical roots. To harness this charm, we decided to infuse elements of the building’s rich history into the brand’s identity.
Getting to Know the People
Behind every great establishment, there are passionate individuals who breathe life into it. We got to know the talented team behind Darzi Bar, their commitment to crafting impeccable cocktails, and their dedication to creating a unique customer experience. This personal connection fueled our creative process.
Crafting the Brand Identity
To encapsulate the essence of Darzi Bar, we decided to employ the Hindi word “darzi,” meaning “tailor.” It was the perfect representation of the concept behind the bar – a place where cocktails are meticulously tailored to each customer’s preferences. The word itself became the brand name, anchoring the entire identity.
The Logo
The logo was a pivotal piece of our branding strategy. It features a stylized image of a sewing needle, skillfully crafted to represent the artistry of cocktail-making. It became an iconic symbol that instantly conveyed the brand’s essence and promise.
Colour Palette – Black, White, and Gold
To evoke sophistication and class, we chose a colour palette of black, white, and gold. These colours seamlessly blended with Darzi Bar’s upscale ambience, creating an aesthetic that resonates with discerning patrons.
The Culmination of Creativity
Our work for Darzi Bar showcases a brand identity that is unique, memorable, and true to its tailor-made cocktail concept. The branding reflects the establishment’s commitment to providing a bespoke cocktail experience, an identity that stands tall amidst the vibrant restaurant bars in Connaught Place.
